Pampanga’s favorite cheesebread, now in the metro!

Pampanga is famous for its cheese bread and rightly so!

Ever since I had my first taste of this tasty pastry during a trip to Pampanga a few years ago, I have been craving for it. Each piece has a lovely mix of milky, sweet and salty flavors from the soft and fluffy bread to the fragrant sugary cheese streusel topping. When served still warm  from the oven, it gives off a an appetizing cheese-y smell which will beckon you to bite into it again… and again… and again.

LBS Bakeshop

Hindi mo pagsasawaan, as we Tagalogs say.

For a while I thought I will only get to taste this delicacy when passing through Pampanga on the way to Bataan during our family’s yearly Holy Week trip to my dad’s hometown, or when I’m lucky enough to have friends passing through the area buy a box (or two!) for me.

Well, imagine my delight when the heavens listened to my pleas and has now made this Pampanga favorite available in the metro!

LBS Bakeshop

LBS Bakeshop

LBS Bakeshop, formerly known as Apung Gari Bakery & Kiosk, is where Pampangenos go for a taste of the original cheese bread since it started operations in 1955. After taking on the name LBS Bakeshop (after Leonila B. Santiago, the former “L” in another Pampanga landmark, LA Bakeshop) in 2008, it has continued to make flavorful merienda dishes from Apung Gari’s original recipes such as palabok, arroz caldo, chicken mami and more available to locals.

And now, thankfully, it has also made two of its most popular products – its cheese bread and its soft and sweetly buttery Spanish bread – available to Metro Manila denizens through weekly deliveries to its main reseller in Quezon City.

For Php299, you can get a box containing:

  • 30 pieces of cheesebread
  • 25 pieces of Spanish bread, or
  • a mix of 20 pieces of cheesebread and 10 pieces of Spanish bread

I chose the last option as my son and I are crazy for cheese bread while Hubby and my daughter prefer Spanish bread. Since receiving my order, I re-heat two pieces of cheese bread to go with my coffee for breakfast every morning, and then re-heat enough pieces of the two breads for all of us for our afternoon merienda.

LBS Bakeshop

LBS Bakeshop

LBS Bakeshop

To get your hands on these yummy breads, send a message through Facebook or Viber +63 999 8233340 with the following details:

  • your order
  • full name
  • complete delivery address
  • mobile number
  • preferred mode of payment (BPI or GCash)

After receiving confirmation of your payment, you can book the pick up of your order through your preferred courier service.

Now that Pampanga’s famous cheese bread is here, I foresee a lot of happy breakfasts and snack times for me and the fam.

So why don’t you support a local business and order a box for your family and friends today?

LBS Bakeshop

Check out my blog posts on other small enterprises and startups in the food business:

#PampangaFoodCrawl: 7 Must-try Dishes

San Fernando, Pampanga is only about two hours ride from Manila.  It is usually a place my family and I pass by on the way to our hometown of Bataan.  While I may have visited the city once or twice over the past years (and usually on business), I have never thought of it as a foodie destination.  (I admit now that this notion is a bit odd, considering that Kapampangans are known for their culinary skills.)

Fortunately, I recently took part in the Giant Lantern Festival Bloggers Tour organized by the city’s Tourism Promotion and Caravan Sub-Committee, YALLA Book of Coupons and the Giant Lantern Festival Foundation, Inc.  Together with fellow bloggers, I toured San Fernando’s heritage sites and learned about the city’s thriving Christmas lantern industry and annual competition.  Plus, our group was treated to an EPIC seven-stop food crawl of the city’s top restaurants.

I can hardly keep myself from talking about all the great foodie finds discovered during the tour, so I wrote a curated list of the “absolute must-trys” that represent the various cuisines available in San Fernando, Pampanga.

Check them out and try to include these restos in your itinerary on your next visit to the area.

Baked Goods: The Original Cheesebread at L.A. Bake Shop

L.A. Bakeshop prides itself on being the “Home of the Original Cheesebread.” And, oh, its artisan cheesebread is really worth boasting about!  When served while still warm from the oven, it emits a sweet cheese-y smell that has you salivating.  Bite into it and the soft fluffy sweet bread gives in to the explosion of cheese flavor in your mouth. Enjoy it for breakfast together with L.A. Bakeshop’s Spanish Bread and Tsokolateng Batirol for a truly indulgent start to your day.

LA Bakeshop

Cheesebread: Php180 (box of 30 pcs)
Spanish Bread: Php210 (box of 30 pcs)
Mixed: Php195 (15 pcs cheesebread, 15 pcs Spanish bread)

L.A. Bakeshop is located along MacArthur Hi-way, Dolores, City of San Fernando, Pampanga, open daily from 7am to 9pm.  For inquiries, call +63 045 4360153 or +63 916 2623098.

Italian: Shrimp Bisque Fusili at Parmisano’s

An exciting take on the Pancit Luglog, this dish features al dente fusilli pasta tossed in a creamy shrimp sauce, topped with onion leeks, plump shrimp, soft-boiled egg and bits of savory chicharon.  What a fun way to enjoy a local classic!


Price: Php286

Parmisano’s is located at KM 78, San Agustin, City of San Fernando, Pampanga (across Vista Mall), open Tuesdays to Sundays from 12nn to 9pm.  For inquiries, call +63 045 4027639.

American: Grilled Beef Steak at Meats and Match

For the true-blue carnevore like me, there is nothing like the taste of freshly grilled steak. Sourced from local farms, cooked to medium doneness and served on a sizzling plate together with mashed potatoes and buttered corn and carrots, the meat is tender, juicy and oozing with flavor.  I love it when its accompanying gravy has caramelized a bit below the steak, adding a more intense flavor to every bite.

Meats & Match

Price: Php194

Meats and Match is located along McArthur Highway, Dolores, City of San Fernando, Pampanga.  For inquiries, call +63  998 9888917.

American: Double Smoky Mushroom & Cheese Burger at Roberto’s

Two juicy flame-grilled meat patties topped with a flavorful mushroom sauce and accompanied by crisp greens inside a warm burger bun. Crispy battered onion rings and tartar dip are served on the side.

Price: Php450

Roberto’s is located in Dolores (beside the Jose B. Lingad Memorial Regional Hospital), City of San Fernando, Pampanga, open daily from 10am to 9pm. For inquiries, call +63 998 9888914.

Seafood: Bag of Fresh Catch at Orange Bucket

Steamed or boiled crabs, shrimps and mussels in a savory-spicy Cajun-style sauce. It’s best eaten by hand and you can expect to be messy so take advantage of the disposable gloves and bib provided by the resto (it’s a lot more fun that way anyway).

Price: minimum order of 300g
Crab: Php540
Shrimp: Php450
Mussel: Php270
Clam: Php60

The Orange Bucket is located at the Erazone Square, Kalahi Business Road, Bgy San Isidro, City of San Fernando, Pampanga, open daily from 11am to 11pm. For inquiries, call +63 045 4022611, +63 906 2468000 or +63 998 8597750.

Filipino: Sizzling Sisig at 4MD’s Manukan at Ihaw Ihaw

Since Pampanga is the birthplace of the sisig, a Pampanga food crawl would hardly be complete without it. This dish is made in the traditional way: boiled and chopped pig ears and cheeks, seasoned with vinegar, and served on a hot plate with roughly chopped onions. I found this version dryer than other sisig I’ve tasted (which usually incorporate mayonnaise), but it did not detract from the taste.

Price: Php175

4MD’s Manukan at Ihaw Ihaw is located along MacArthur Hi-way, Dolores, City of Pampanga, open daily from 11am to 11pm. For inquries, call +63 045 9633283.

Dessert: Chiffonelle at Cafe Noelle 

Made from the recipe crafted by the chef’s family matriarch, this dessert treat is composed of classic chiffon cake with a decadent yema custard filling and butter icing. It’s simple and light on the tastebuds but absolutely wonderful.

Price: Php140/slice; Php 980/whole cake

Cafe Noelle is located at the Greenfields Square along MacArthur Hi-way, Sindalan, City of San Fernando, Pampanga, open daily from 10am to 10pm.

The #PampangaFoodCrawl helped to open my eyes to the many gustatory delights available in the city of San Fernando and I look forward to my future trips up north so I can explore more of the city’s dining possibilities.

Planning a trip up north? Check out these restos and be sure to head out and experience more of what makes the city of San Fernando, Pampanga unique.  Check out my previous blog posts on the city:

Disclosure: Together with other bloggers, I participated in a tour and food crawl sponsored by the city government of San Fernando, Pampanga. The experiences provided and food served were not paid for by the attendees including myself.