Pasalubong from the “Home of the Original Cheesebread” – LA Bakeshop in Pampanga

One of the highlights of the Pampanga Food Crawl that I joined with my fellow foodies is our stop at LA Bakeshop for my first taste of its cheesebread.

This bakery-slash-cafe has been baking this singular artisanal pastry since 1985, further solidifying the Kapampangan’s reputation for culinary ingenuity.

LA Bakeshop
LA Bakeshop
LA Bakeshop
LA Bakeshop

After several lambings, my boss took advantage of one of her trips home to Pampanga to bring me a welcome pasalubong: a box of cheesebread and Spanish bread from LA Bakeshop.

LA Bakeshop
LA Bakeshop

One bite of LA Bakeshop’s famous cheesebread will surely have you craving for more. When served while still warm from the oven, its sweet milky scent will get you salivating. Its cheesy crust gives way to soft and milky bread underneath. It’s best enjoyed when paired with hot coffee or chocolate for breakfast or merienda.

LA Bakeshop
LA Bakeshop

LA Bakeshop’s Spanish bread, on the other hand, is soft with a buttery sugar filling. It has been a merienda favorite since childhood.

LA Bakeshop
LA Bakeshop

The fam and I enjoyed this box of goodies for our afternoon snack or post-dinner dessert!

LA Bakeshop’s cheesebreads sell for Php7 apiece or Php210 for a box of thirty pieces, while its Spanish bread sells of Php9 apiece or Php270 for a box of thirty pieces. The best deal is to get a box of fifteen cheesebread pieces and fifteen Spanish bread pieces for Php240.

LA Bakeshop
LA Bakeshop
LA Bakeshop
LA Bakeshop

LA Bakeshop also sells classic breads such as pan de sal, pandesitos, pesto sticks, ensaymadas and ensaymadas.

Its branches are located at:

  • Main Branch/San Fernando: 318 Abad Santos Street, Sto. Rosario, City of San Fernando, Pampanga
  • Dolores Branch: McArthur Highway, Dolores, City of San Fernando, Pampanga
  • Saguin Branch: Unit 7 AP Building, McArthur Highway, Dolores, City of San Fernando, Pampanga
  • Sto. Rosario Angeles Branch: 792 Sto. Rosario Street, Angeles City, Pampanga
  • Balibago Branch: 1 Sandico Building, McArthur Highway, Angeles City, Pampanga

For more news and updates on LA Bakeshop, follow it on Facebook and Instagram.

The Jelly List: Merienda classics for your holiday snacking

The holiday season is upon us, and with it comes a certain sense of nostalgia for days gone by.

Some of my favorite childhood memories involve snacking on classic Pinoy delicacies for merienda during my holiday break.

Merienda, or sometimes called minindal, may refer to either the mid-morning or mid-afternoon light snack eaten to fill in the gap in-between meals.

Luckily, we Pinoys grew up with a myriad of food items that we enjoy for during this snack time. Some of the classic merienda fare may have been overshadowed by Western snacks over the years, but I’m glad to see that many are regaining popularity, spurred by the efforts of foodies and these food entrepreneurs.

Ferino’s Bibingka

Ferino’s Bibingka started in pre-war Tondo, Manila when Mang Ferino Francisco started selling kakanin outside his family’s home. While most of his stores closed with his passing, the Ferino’s Bibingka brand was revived by his grandson, Sonny Francisco, who began to operate bibingka dine-in and takeout stores in 2016.

Ferino’s version of bibingka, the Bibingka Extra Super, is made of pure galapong mixed with two fresh eggs, topped with salted eggs and kesong-puti.

Ferino’s Bibingka
Ferino’s Bibingka

Ferino’s Bibingka accepts orders via:

More deets on Ferino’s Bibingka here.

Ka Mely’s Bibingka, Atbp.

This Cainta-based food business got its start when the Alcantara family matriarch Amelia – also known as Ka Mely – decided to expand her Bibingka-selling business to include the production of native delicacies. Today, it is a well-established food manufacturer with three physical stores as well as regular resellers.

Ka Mely’s Bibingka is more of a rice cake made with sticky glutinous rice topped with caramelized sugar and coconut cream.

Ka Mely’s Bibingka
Ka Mely’s Bibingka

Ka Mely’s Bibingka, Atbp accepts orders via:

More deets on Ka Mely’s Bibingka, Atbp here.

Mama Lola’s Suman sa Latik

Foodpreneur Thirdee Duran turned her mom’s recipe for suman sa latik into a thriving food business during the quarantine.

A box of Mama Lola’s Suman sa Latik contains six pieces of banana leaf-wrapped suman and a generous helping of latik, more than enough to satisfy your suman craving.

Mama Lola’s Suman sa Latik
Mama Lola’s Suman sa Latik

Mama Lola’s Suman sa Latik accepts orders via:

More deets on Mama Lola’s Suman sa Latik here.

Bantay Bread

This Ilocos-based family business started out in 2010 as a local panaderia supplying morning pan de sal to its patrons. During quarantine, the family behind Bantay Bread set about pivoting their business to operate in their new business environment by expanding its product offers and its coverage areas to now include Metro Manila.

Its Pianono – named after Pope Pius IX also known as Pio Nono – is basically a sponge cake roll with a sweet buttercream filling

Bantay Bread
Bantay Bread

For more details on its product offerings and availability in your area, follow Bantay Bread on Facebook and Instagram.

More deets on Bantay Bread here.

Pampanga’s Cheesebread

The Metro Manila reseller of Pampanga landmark LBS Bakeshop, it has brought its famous Cheesebread to the metro.

These golden, cheesy and sweet balls of bread defies description. You simply have to taste it for yourself.

LBS Bakeshop
LBS Bakeshop

Pampanga’s Cheesebread accepts orders through its Metro Manila reseller – Pam via:

More deets on Pampanga’s Cheesebread here.

Tita She’s Bakery

Pan de Sal, the most common bread roll in the Philippines, is made with flour, yeast, sugar, eggs and water and is a staple many breakfast tables.

Its softer, longer and more buttery and sugary version, on the other hand, is called Spanish Bread.

Antipolo-based foodpreneur Tita She’s Bakery adds delicious and colorful twists to these classic breads by integrating cake flavors into them such as ube, cheese, ube cheese, ube choco, choco cheese, choco hazelnut, banana cake, banana hazelnut and carrot cake.

Tita She’s Bakery
Tita She’s Bakery

Tita She’s Bakery accepts orders via:

As you can see, there’s quite a lot of options for merienda treats in the metro that will bring back pleasant childhood memories. Try them out and let me know what you think!

Pampanga’s favorite cheesebread, now in the metro!

Pampanga is famous for its cheese bread and rightly so!

Ever since I had my first taste of this tasty pastry during a trip to Pampanga a few years ago, I have been craving for it. Each piece has a lovely mix of milky, sweet and salty flavors from the soft and fluffy bread to the fragrant sugary cheese streusel topping. When served still warm  from the oven, it gives off a an appetizing cheese-y smell which will beckon you to bite into it again… and again… and again.

LBS Bakeshop

Hindi mo pagsasawaan, as we Tagalogs say.

For a while I thought I will only get to taste this delicacy when passing through Pampanga on the way to Bataan during our family’s yearly Holy Week trip to my dad’s hometown, or when I’m lucky enough to have friends passing through the area buy a box (or two!) for me.

Well, imagine my delight when the heavens listened to my pleas and has now made this Pampanga favorite available in the metro!

LBS Bakeshop

LBS Bakeshop

LBS Bakeshop, formerly known as Apung Gari Bakery & Kiosk, is where Pampangenos go for a taste of the original cheese bread since it started operations in 1955. After taking on the name LBS Bakeshop (after Leonila B. Santiago, the former “L” in another Pampanga landmark, LA Bakeshop) in 2008, it has continued to make flavorful merienda dishes from Apung Gari’s original recipes such as palabok, arroz caldo, chicken mami and more available to locals.

And now, thankfully, it has also made two of its most popular products – its cheese bread and its soft and sweetly buttery Spanish bread – available to Metro Manila denizens through weekly deliveries to its main reseller in Quezon City.

For Php299, you can get a box containing:

  • 30 pieces of cheesebread
  • 25 pieces of Spanish bread, or
  • a mix of 20 pieces of cheesebread and 10 pieces of Spanish bread

I chose the last option as my son and I are crazy for cheese bread while Hubby and my daughter prefer Spanish bread. Since receiving my order, I re-heat two pieces of cheese bread to go with my coffee for breakfast every morning, and then re-heat enough pieces of the two breads for all of us for our afternoon merienda.

LBS Bakeshop

LBS Bakeshop

LBS Bakeshop

To get your hands on these yummy breads, send a message through Facebook or Viber +63 998 9694531 with the following details:

  • your order
  • full name
  • complete delivery address
  • mobile number
  • preferred mode of payment (BPI or GCash)

After receiving confirmation of your payment, you can book the pick up of your order through your preferred courier service.

Now that Pampanga’s famous cheese bread is here, I foresee a lot of happy breakfasts and snack times for me and the fam.

So why don’t you support a local business and order a box for your family and friends today?

LBS Bakeshop

Check out my blog posts on other small enterprises and startups in the food business:

#PampangaFoodCrawl: 7 Must-try Dishes

San Fernando, Pampanga is only about two hours ride from Manila.  It is usually a place my family and I pass by on the way to our hometown of Bataan.  While I may have visited the city once or twice over the past years (and usually on business), I have never thought of it as a foodie destination.  (I admit now that this notion is a bit odd, considering that Kapampangans are known for their culinary skills.)

Fortunately, I recently took part in the Giant Lantern Festival Bloggers Tour organized by the city’s Tourism Promotion and Caravan Sub-Committee, YALLA Book of Coupons and the Giant Lantern Festival Foundation, Inc.  Together with fellow bloggers, I toured San Fernando’s heritage sites and learned about the city’s thriving Christmas lantern industry and annual competition.  Plus, our group was treated to an EPIC seven-stop food crawl of the city’s top restaurants.

I can hardly keep myself from talking about all the great foodie finds discovered during the tour, so I wrote a curated list of the “absolute must-trys” that represent the various cuisines available in San Fernando, Pampanga.

Check them out and try to include these restos in your itinerary on your next visit to the area.

Baked Goods: The Original Cheesebread at L.A. Bake Shop

L.A. Bakeshop prides itself on being the “Home of the Original Cheesebread.” And, oh, its artisan cheesebread is really worth boasting about!  When served while still warm from the oven, it emits a sweet cheese-y smell that has you salivating.  Bite into it and the soft fluffy sweet bread gives in to the explosion of cheese flavor in your mouth. Enjoy it for breakfast together with L.A. Bakeshop’s Spanish Bread and Tsokolateng Batirol for a truly indulgent start to your day.

LA Bakeshop

Cheesebread: Php180 (box of 30 pcs)
Spanish Bread: Php210 (box of 30 pcs)
Mixed: Php195 (15 pcs cheesebread, 15 pcs Spanish bread)

L.A. Bakeshop is located along MacArthur Hi-way, Dolores, City of San Fernando, Pampanga, open daily from 7am to 9pm.  For inquiries, call +63 045 4360153 or +63 916 2623098.

Italian: Shrimp Bisque Fusili at Parmisano’s

An exciting take on the Pancit Luglog, this dish features al dente fusilli pasta tossed in a creamy shrimp sauce, topped with onion leeks, plump shrimp, soft-boiled egg and bits of savory chicharon.  What a fun way to enjoy a local classic!


Price: Php286

Parmisano’s is located at KM 78, San Agustin, City of San Fernando, Pampanga (across Vista Mall), open Tuesdays to Sundays from 12nn to 9pm.  For inquiries, call +63 045 4027639.

American: Grilled Beef Steak at Meats and Match

For the true-blue carnevore like me, there is nothing like the taste of freshly grilled steak. Sourced from local farms, cooked to medium doneness and served on a sizzling plate together with mashed potatoes and buttered corn and carrots, the meat is tender, juicy and oozing with flavor.  I love it when its accompanying gravy has caramelized a bit below the steak, adding a more intense flavor to every bite.

Meats & Match

Price: Php194

Meats and Match is located along McArthur Highway, Dolores, City of San Fernando, Pampanga.  For inquiries, call +63  998 9888917.

American: Double Smoky Mushroom & Cheese Burger at Roberto’s

Two juicy flame-grilled meat patties topped with a flavorful mushroom sauce and accompanied by crisp greens inside a warm burger bun. Crispy battered onion rings and tartar dip are served on the side.

Price: Php450

Roberto’s is located in Dolores (beside the Jose B. Lingad Memorial Regional Hospital), City of San Fernando, Pampanga, open daily from 10am to 9pm. For inquiries, call +63 998 9888914.

Seafood: Bag of Fresh Catch at Orange Bucket

Steamed or boiled crabs, shrimps and mussels in a savory-spicy Cajun-style sauce. It’s best eaten by hand and you can expect to be messy so take advantage of the disposable gloves and bib provided by the resto (it’s a lot more fun that way anyway).

Price: minimum order of 300g
Crab: Php540
Shrimp: Php450
Mussel: Php270
Clam: Php60

The Orange Bucket is located at the Erazone Square, Kalahi Business Road, Bgy San Isidro, City of San Fernando, Pampanga, open daily from 11am to 11pm. For inquiries, call +63 045 4022611, +63 906 2468000 or +63 998 8597750.

Filipino: Sizzling Sisig at 4MD’s Manukan at Ihaw Ihaw

Since Pampanga is the birthplace of the sisig, a Pampanga food crawl would hardly be complete without it. This dish is made in the traditional way: boiled and chopped pig ears and cheeks, seasoned with vinegar, and served on a hot plate with roughly chopped onions. I found this version dryer than other sisig I’ve tasted (which usually incorporate mayonnaise), but it did not detract from the taste.

Price: Php175

4MD’s Manukan at Ihaw Ihaw is located along MacArthur Hi-way, Dolores, City of Pampanga, open daily from 11am to 11pm. For inquries, call +63 045 9633283.

Dessert: Chiffonelle at Cafe Noelle 

Made from the recipe crafted by the chef’s family matriarch, this dessert treat is composed of classic chiffon cake with a decadent yema custard filling and butter icing. It’s simple and light on the tastebuds but absolutely wonderful.

Price: Php140/slice; Php 980/whole cake

Cafe Noelle is located at the Greenfields Square along MacArthur Hi-way, Sindalan, City of San Fernando, Pampanga, open daily from 10am to 10pm.

The #PampangaFoodCrawl helped to open my eyes to the many gustatory delights available in the city of San Fernando and I look forward to my future trips up north so I can explore more of the city’s dining possibilities.

Planning a trip up north? Check out these restos and be sure to head out and experience more of what makes the city of San Fernando, Pampanga unique.  Check out my previous blog posts on the city:

Disclosure: Together with other bloggers, I participated in a tour and food crawl sponsored by the city government of San Fernando, Pampanga. The experiences provided and food served were not paid for by the attendees including myself.