Eat – Page 68 – Jellybeans in the City

A delicious taste of home with Tia Carmen’s Apple Crumble

Home is where the heart is, so they say.

Well, given the restrictions on mobility due to the community quarantine, many of us found ourselves stuck at home, though our hearts may be somewhere else.

If you’re yearning to be back in the hustle and bustle of the metro, or to roam free amidst wide open spaces, I’m sorry to say it but you may have long to wait.

In the meantime, why not take comfort in the haven of home by relishing the sweet delights you can enjoy there, with the people closest to you?

That’s the idea that the folks behind the new online store Tia Carmen Fresh Pastries wants to push. The enterprise is named after Carmen Escriva (sister of Saint Josemaria Escriva de Baleguer) who supported her brother’s ministry and championed a love for home.

Launched only last July 14, Tia Carmen produces homemade baked pies and crumbles that bring back happy memories of childhood and sharing good food with loved ones.

Its Apple Crumble (Php550), for example, is a masterpiece flavors and textures. From its buttery, slightly crunchy and crumbly topping that gives way to soft and sweetly-spiced apple filling, it is the quintessential comfort food, that can satisfy the sweet cravings of four to six people.

Did you know that the crumble originated in Great Britain during World War II? Because of the food rationing instituted by the government, the ingredients needed to make pie crusts were in short supply. Some enterprising bakers used what flour, fat and sugar they had into making a crumble topping and a new dish came to be.

The apple crumble is best enjoyed warm, with the aroma of apple, cinnamon and butter wafting to your nose. Add a generous dollop of vanilla ice cream to it and you’ve got an irresistible treat!

(Note: I’ve read in several sources that Americans sometimes enjoy apple pie with sharp cheddar. Curious if the same can be applied to apple crumble, but lacking authentic cheddar in my pantry at the moment, I substituted a few slices of processed cheese on a slice of apple crumble. The result? An interesting interplay between sweet and salty that I won’t mind exploring further.)

If your constitution – or refrigerator – can’t handle a whole pie, or you just want an intimate dessert for two – or just one! – get an Apple Crumble Cup (Php200) instead.

Go ahead and get yourself a taste of Tia Carmen’s Apple Crumble so you can also get a taste of the warm comfort of home.

Tia Carmen’s Fresh Pastries also offers Banana Crumble (Php450 for whole | Php180 for cup) and Apple Pie (Php500).

Its ovens are baking every Monday, Wednesday and Friday, with pies for delivery on the same day to ensure freshness.

To order, just fill out this online form. Payments via BPI, Metrobank and GCash are accepted.

Check out my blog posts on other small enterprises and startups in the food business:

#QuarantineCookbook: Calamansi Muffins

It’s already the rainy season and the metro is still in the grips of the COVID-19 pandemic.

This is not the time to let up on our nutrition, especially Vitamin C. Also known as ascorbic acid, it is touted as one of the safest and most effective nutrients. Vitamin C can help in fortifying immune systems weakened by stress, preventing serious complications arising from cold, reducing the risk of stroke, as well managing skin aging.

How fortunate that we Pinoys are blessed with an abundance of ready sources of Vitamin C: the calamansi!

But don’t hassle yourself juicing all those little fruits by hand. You can have concentrated calamansi juice by the bottle, thanks to Pickfresh.

Pickfresh Calamansi Concentrate is organic and all natural with no use of extenders or preservatives. Available variants include unsweetened (best for diabetics), sweetened (for the kids) and with honey.

To make yourself a glass of refreshing calamansi juice, just stir in two to three parts water into one part of the concentrate, adjust to taste, then add ice. Each bottle of Pickfresh yields fifteen to twenty glasses of calamansi juice.

Now, some people might not be too excited about drinking calamansi juice (it may be an acquired taste) but how about some calamansi muffins?

Fluffy, tangy and sweet, these little yummies are sure to get you eager for your dose of Vitamin C.

Here’s how you can whip ’em right up!

Ingredients:

1/2 cup butter
1 cup sugar
2 eggs
1 1/2 cup all purpose flour
1 tsp baking powder
1/5 tsp salt
1/4 cup milk
1/4 cup Pickfresh Sweetened Calamansi Concentrate

Procedure:

Combine flour, baking powder and salt in a medium bowl. Set aside.

Combine the milk and the calamani concentrate in another bowl. Set aside.

Cream the butter and sugar together for two to three minutes until well combined. Add in the eggs and mix well.

Add in the milk mixture and flour mixture, mixing until all ingredients are well-blended. For fluffy muffins, take care not to over-mix.

Scoop the mixture into paper-lined cupcake pans then bake in a preheated 350 deg F (170 deg C) oven for 18 to 23 minutes.

Feel free to enjoy your calamansi muffins, along with a glass of calamansi juice, as you relax while watching your favorite shows…

Or when you take a snack break while working from home!

To get your bottle of Pickfresh Calamansi Concentrate (Php180/liter), send a message via Facebook or Instagram. Online payments via BDO or BPI are accepted.

Check out my blog posts on other small enterprises and startups in the food business:

Sunday family meal with Mang Ding’s

I used to look forward to Sundays because that used to be the day when the fam and I will go out for lunch.

Sunday was the day when I don’t need to worry about what to prepare for my hungry, yet discriminating hubby and kids because we will let our resto choice for the day take care of all that for us.

Well, as we all know, dining out has been curtailed due to the community quarantine (and rightly so, considering the steadily rising number of COVID-19 cases). While I’m thankful for the relative safety of home, I do sometimes seek a break from the toil of preparing food for the fam.

Thankfully, Mang Ding’s Pinoy BBQ, Marikina’s destination for street food that’s Malinis, Masarap at Mura, has innovated its product line to include frozen packs of its signature ihaw dishes that #TeamBahay momshies like me can cook at home.

These packs are vacuum-sealed for freshness, with meats already seasoned and marinated according to Mang Ding’s signature recipe, ready for grilling.

Take the Liempo (Php270/500 grams), for instance. I just thawed out the pack, brushed my grill pan and the hefty pork belly slices with cooking oil.

Then, I grilled the pieces (just using my stove, mind you!), until they get to that beautiful golden brown color.

I cut the liempo up into bite-size pieces before serving with the dipping sauce (included in the pack) and hot rice for a lovely Sunday family meal.

Each piece is flavorful and tender, and the pork rind has that satisfying crunch!

Step-by-step instructions are in this video, but really, preparing this is a piece of cake!

I also got a frozen pack of Chicharong Bulaklak (Php280/500g). Since the pieces were already well seasoned, I just thawing out the pack, deep fried the pieces for five minutes until crunchy, then drained off the excess oil before serving.

This is quite a special treat for the fam as chicharon bulaklak is quite hard to come by.

Cooking up a special family meal gets so easy with Mang Ding’s frozen packs. (Check out my home barbecue and isaw experience, also with Mang Ding’s frozen packs).

What will make a Sunday meal even more specials is dessert. Well then, check out Mang Ding’s Belgian Chocolate Cake (Php680)! Moist chocolate cake topped with a decadently rich chocolate icing that will satisfy any choco-holic’s craving.

So #TeamBahay momshies, don’t sweat over your fam’s Sunday meal. Just order a frozen pack and dessert from Mang Ding’s!

Mang Ding’s Pinoy BBQ branches are located at:

Block 3, Lot 13 C Buenviaje Street, Barangay Santo Nino, Marikina City (store hours: daily from 11am to 6pm | Tel: +63 916 2853031)
Shoe Avenue, Barangay Elena, Marikina City (store hours: daily from 11am to 6pm | Tel: +63 906 3977559)

Mang Ding’s Pinoy BBQ is open for dine-in, takeout, pickup and delivery via GrabFood. Safe cashless payments via BPI, BDO and GCash are also available.

Note: If you’re getting a frozen pack, place your order a day before. Mang Ding’s vacuum-packs on demand to ensure freshness.

Disclosure: Product samples were provided to facilitate an honest review.

Get ’em big and hawt at Howl Chicken

Got an appetite for tender and juicy chicken that’s also big and hawt, hawt, hawt?

Howl Chicken will soon be howlin’ right in your neighborhood servin’ up oversized nuggets and hearty chicken sandwiches.

Inspired by places in the US with distinct takes on fried chicken, Howl brings big flavorful servings for big appetites in four delish flavors.

Curious yet? Check these out:

Southern Classic. A Southern California favorite which consists of crispy fried chicken with sesame seeds and served with a side of honey.

Howlin’ Chicken on Waffles (Php199)
Howlin’ Chicken (Php169 for 4 pcs | Php319 for 8 pcs)
On rice (Php189) | On sandwich (Php189)

Queens. Named after largest borough, this fried chicken variant is crispy and flavored with honey barbecue sauce, topped with a healthy helping of ‘shrooms and served with garlic ranch sauce.

Howlin’ Chicken on Sandwich (Php189)
Howlin’ Chicken (Php169 for 4 pcs | Php319 for 8 pcs)
On rice (Php189) | On waffles (Php199)

Nashville. With the home of country music as its namesake, this fried chicken is extra hot with its jalapeno topping plus its hefty dose of cheese sauce.

Howlin’ Chicken on Rice (Php189)
Howlin’ Chicken (Php169 for 4 pcs | Php319 for 8 pcs)
On sandwich (Php189) | On waffles (Php199)

New Orleans. Get a taste of the Big Easy with this hot and crispy chicken served with Cajun sauce and topped with bacon bits.

Howlin’ Chicken on Rice (Php189)
Howlin’ Chicken (Php169 for 4 pcs | Php319 for 8 pcs)
On sandwich (Php189) | On waffles (Php199)

Did you know you can Build Yo’ Own Howl? Here’s how:

Choose your Howl Chicken (Php169 for 4 pcs | Php319 for 8 pcs | Php189 on rice | Php189 on sandwich | Php199 on waffles)
Select your preferred flavor (Original | Honey BBQ | Hot | Hotter)
Pick your sauce (Cheesy | Cajun | Ranch | Honey)
Put your favorite toppings (Bacon | Mushroom | Sesame Seeds | Jalapeno)

That’s not all!

You can also get the party started with some servings of Cheesy Jalapeno (Php119) and Bacon Cheesy Jalapeno (Php139) Nachos, crunchy tortilla chips topped with jalapeno slices and doused with cheese sauce.

All that food will work up quite a thirst so get yo’ self a drink (Howl Brewed Iced Tea | Brewed Coffee | Iced Coffee | Iced Latte) for just Php79.

Get your appetites ready for Howl which will open four branches – Eastwood, Taft, Glorietta and BF Paranaque – for delivery via GrabFood and Lala Food.

This Howl branch is located at Eastwood Citywalk 2, Libis, Quezon City.

Treat your taste buds with the NEW #McDoBoldMeetsCold combo — the Spicy McNuggets and McDo Shake!

Get that ice, spice, and everything nice at McDonald’s.

Bold meets cold as McDonald’s Philippines launches its newest combo: the Spicy McNuggets and McDo Shake!

Starting July 24, the much-awaited Spicy McNuggets finally makes its way to the Philippines, giving Filipinos that spicy kick to one of their McDo favorites! For a sweet and spicy experience, pair it with the indulgent McDo Shake— now available in all McDonald’s stores nationwide.

The crispy, tender, and juicy classic chicken McNuggets is here to spice things up—now with a mouth-watering, deliciously savory and spicy flavor. The classic golden-brown coating infused with bits of dried peppers goes perfectly well with your choice of sauce: BBQ or Sweet and Sour. With every bite, you get the right amount of spice and kick you’re craving for.

What better way to make your day sweet than to indulge yourself with the McDo Shake, a cool and refreshingly delicious drink made from McDonald’s creamy soft-serve ice cream you love, combined with a rich Chocolate sauce or fruity Strawberry syrup. Milky, luscious, and decadent— the McDo Shake is the perfect drink for satisfying your sweet tooth.

Your taste buds are definitely in for a treat with this new #McDoBoldMeetsCold combo! It’s available for a limited time only, so be sure to try it while you can! Order the new Spicy McNuggets and McDo Shake combo, available in all McDonald’s stores nationwide via Dine In, Take Out, Drive Thru, Pick-up, and McDelivery! Also available via GrabFood, foodpanda, and Mangan.ph!

For more information, follow McDonald’s Philippines on Facebook or McDo PH on Viber to stay up to date on all McDo announcements.

#QuarantineCookbook: Lemon Square #SiksikSaSarap Recipes

One of the few bright spots of the community quarantine and being stuck home is the emergence of many a newbie baker’s latent genius in the kitchen.

I’ve been through a baking phase a few years ago but I gradually lost interest due to lack of time and the increasing demands of my job.

When the quarantine was put in place, however, I found myself with more time on my hands and eager to get back into the kitchen to whip up tasty treats for the fam. Being the sweet tooth I am, these dishes tend to be desserts.

I was also recently issued with a challenge: create a snack or dessert using Lemon Square Cheesecake as one of the ingredients.

Lemon Square is a thirty-five-year-old brand that has been serving up real goodness through affordable and nutritious snacks. It has a family of flavors that cater to every personality and snacking quirk in the brood, starting from its flagship variant, Lemon Square Cheesecake, to snack cakes Lemon Square Whatta Tops and Lemon Square Lava Cake, as well as Lemon Square Whatta Flakes crackers and Lemon Square Cookie Bites.

Well, challenge accepted!

Here are – not one, not two, but – three desserts using four of Lemon Square variants. Check them out:

Crema de Fruta with Lemon Square Cheesecake

Ingredients:

1 pack (10 pcs) Lemon Square Cheesecake
1 small can (432 g) of fruit cocktail (drain the fruits and reserve 4 tbsp of its syrup)
1 small can (108g) condensed milk
1 pack (250ml) all purpose cream

Procedure:

In a bowl, mash the Lemon Square Cheesecake pieces until they break apart into small crumbs. Add the reserved fruit cocktail syrup until the crumbs form a loose, streusel-like mixture.

In another bowl, mix together the all purpose cream and condensed milk until well-blended.

In an eight-inch tin can, assemble the crema de fruta in alternating layers of crumbs, sweetened cream and fruit pieces.

Refrigerate overnight to allow the dessert to settle. Serve well-chilled.

Tipsy Chocolate Cake with Lemon Square Lava Cake and Chocolate Cookie Bites

Ingredients:

1 pack Lemon Square Chocolate Cookie Bites
4 pcs Lemon Square Lava Cake
1/2 cup heavy whipping cream
1 tbsp Baileys Irish cream
1 cup semi sweet chocolate chips

Procedure:

Crush the Lemon Square Chocolate Cookie Bites until they form a fine powder. Set aside.

In a bowl, mash the Lemon Square Lava Cake until they form into thick crumbs. Press them to the bottom of an eight-inch tin can. Set aside.

To make the tipsy ganache, add the Baileys to the heavy cream in a saucepan. Stirring periodically, heat the mixture over low fire until just before the it begins to boil. Remove from heat and stir in the chocolate until well-combined.

Allow the mixture to cool for three minutes before pouring it on top of the mashed Lava Cake in the prepared tin can.

Using a strainer, dust the top of the ganache with the powdered Chocolate Cookie Bites.

Place the tin can in the refrigerator overnight until the cake is fully set.

Serve chilled.

Note: You can lessen the amount of Baileys you put in or take it out all together to make this dessert more kid-friendly.

Avocado Ice Cream Cake with Whatta Flakes Spanish Bread

Ingredients:

For the crust:

6 packs crushed Lemon Square Whatta Flakes Spanish bread
1 stick of softened butter

For the ice cream:

Three avocados peeled and seeded (equivalent to 2 cups)
1 300ml and 1 108ml cans of condensed milk
4 cups heavy whipping cream

Procedure:

In a bowl, combine the crushed Whatta Flakes Spanish bread with the butter. Press the crumb mixture onto the bottom of five 8-inch cake tins then set aside.

In a blender, puree the avocado while mixing in the condensed milk until well-blended. Set aside.

Whip the heavy cream at high speed until it thickens. Gradually mix in the avocado puree until well-blended.

Transfer the mixture into the prepared tin cans, gently pressing the mixture into the containers and smoothing out the top using a spatula.

Freeze for at least six hours or overnight. Serve frozen.

Note: This is an update of the Avocado Ice Cream Cake recipe I published a few months ago, incorporating some improvements I discovered after making this dessert quite a number of times.

There you have it: three #LemonSquareSiksikSaSarap dessert recipes that you can easily whip up to experience real goodness at home.

Product samples were provided to facilitate the recipes.

Looking for other easy-to-cook dishes to try out while in quarantine? Check out my other kitchen adventures:

Singer-Songwriter Jean Tan delivers delicious new single ‘Oak Cherry Wine’, Pre-empting upcoming EP

Jean Tan’s latest single “Oak Cherry Wine” sees her continuing strong in a signature, bluesy vein, dropping on 24 July on all major digital streaming platforms via Leeway. This is Jean’s third and final single before the anticipated 5-song EP is released in fall 2020, produced and arranged by Singaporean R&B artist and multi-instrumentalist Dru Chen.

So is this just another love song? Definitely not. Though familiar themes of courtship and romance feature like they do in the previous singles, this is perhaps Jean’s most personal release to date. This is an ode to love, but a deeper kind – one that grows better with age, holds steady in both the valley and mountain moments. It is a lettre d’amour to the lover who decides to stay for better and worse, richer and poorer, in sickness and in health.

This is after all a song born out of Jean’s own story – her personal health struggles with kidney disease and the man who married her despite the uncertainty of a lifetime together. Perhaps it’s why it feels so powerful despite the simple instrumentation of keys and a couple of guitars. Everything is felt so keenly from the moment Jean whispers 1, 2, 3, 4 in your ear at the start to the soaring, dulcet tones of the chorus: I love you / and it’s funny how / I’ll need you and breathe you / Be with you every moment now…

Even in the simplicity of the arrangement, the listener is taken on a journey as the melodies of the two guitars dance around each other like two binary stars. Seventh chords. A walking, no, skipping bass line. An unexpected twinkling of the electric piano right at the end to bring it all home.

The song offers endless contrasts and complexity in so few elements that it’s hard not to be intrigued. It is sentimental, but fierce. Sweet but not saccharine. A glass of oak cherry wine, tilted to the lips – bittersweet, familiar, true.

Listen to ‘Oak Cherry Wine’ on Spotify or Apple Music.

About Leeway

Established in 2007, LEEWAY is one of the best independent publishers and record labels and no.1 sync agency in Korea. LEEWAY discovers composers and artists from around the world and promote them to K-pop, TV dramas, Films and TV commercials. LEEWAY presents its partners with integrated marketing strategy like publishing administration, distribution, event booking and music copyright consulting.

About Jean Tan

Jean is a singer-songwriter based in Singapore. Her music is a blend of folk, indie, and vocal jazz.

Jean has performed at Singapore’s National Stadium and Gardens by the Bay for the Southeast Asian Games 2015, as well as events like the Singapore Night Festival, Esplanade’s All Things New, Come Together, and Foreword festivals, Riverside Flow, and Zandari Festa in Seoul, Korea. Her last EP ‘Hideaway’ (2017) was co-produced by Kevin Foo and et aliae, and features songs like ‘Crowns’, which surpassed 100,000 streaming plays within two months of release. Her songs ‘6.55pm’ and ‘Waiting for Love’ have also been featured in the Korean drama mini-series Barefoot Diva and Le Jour.

Jean often weaves her life challenges into her songs and uses her music for social good. She has performed at schools, teenage homes, community spaces, and for organisations such as Halogen Foundation, World Vision, Relief Singapore, Operation Smile, and Architects of Life. Many have been inspired by her life.

Details and image provided by Leeway in a recent press release.

Making memorable snacking moments with Lemon Square

Remember simpler times when you were younger – spending sunny afternoons with your friends sharing yummy snacks lovingly prepared by your mom?

Playing outside may not be advisable nowadays, but you can still create memorable snacking moments with your kids and Lemon Square.

For thirty-five years, Lemon Square has been a part of every Filipino household, serving up real goodness through affordable and nutritious snack cakes. Its flagship brand – Lemon Square Cheesecake – has carved its place in every millennial’s childhood as the ultimate comfort merienda that is both tasty and filling.

Mothers also love Lemon Square products for its affordability, accessibility, and nutritional value.

Lemon Square also makes snacking more exciting with its family of brands that cater to every personality and quirk in the family:

Lemon Square Cheesecake: the classic favorite that is siksik with the real goodness of fresh eggs and milk
Lemon Square Whatta Tops: whatta cake, whatta topping, whatta filling! Make snacking more exciting with its moist cake, exciting toppings and creamy filling
Lemon Square Lava Cake: a moist, cream-filled snack bar made with real chocolate and oozing with home-baked quality goodness
Lemon Square Whatta Flakes: light and crisp crackers with a kakaibang feel in the mouth and kakaibang flavors
Lemon Square Cookie Bites: light, crispy, bite-sized, melt-in-your mouth cookies bursting with Lemon Square’s classic flavors: Cheesecake and Chocolate, it will make your quirky kids jump around in joy

So stay home and let Lemon Square be your family’s perfect snacking companion.

Experience Real Goodness, Always.

The Jelly List: Unusual desserts to soothe your stress during quarantine

It’s been four months into the quarantine and with all the craziness that’s happening in and out of the country, many of us are feeling the literal and metaphorical heat.

I’m a firm believer in how the right kind of food improves one’s mood. And it just so happens that stressed spelled backwards is dessert.

Being a sweet tooth myself, of course I have a considerable bias towards desserts. (And words to the wise: biases are not inherently bad!)

Before I let my stress get the better of me, let me calm my mind down and yet excite my appetite as I present my picks for out-of-the-ordinary sweets.

These are usually reinterpretations or interesting tweaks to established dessert recipes, bringing something new to classic faves.

I also picked the ones that are currently available for pickup and delivery since most of us are stuck in our homes.

Frozen Brazo de Mercedes from Ombu Kusina

Ombu Kusina prides itself on its modern takes on Pinoy cuisine and this dessert is a prime example of that. Delightful layers of frozen soft meringue alternating custard filling, ice cream and graham cracker crust will make a great end to any meal.

Ombu Kusina is located at Ground Floor, Sequioa Hotel, Mother Ignacia Street, Brgy. South Triangle, Quezon City, open daily from 9am to 8pm for dine-in, delivery and pickup. For reservations and inquiries, call +63 2 84411789 or +63 922 8149086, or email omburestaurant@yahoo.com.

Flavored breads from Tita She’s Bakery

How do you like to start your day, foodies?

Before I begin my workday, either back when I was in the office, or these days working from home, I like to take a quick coffee break and munch on some yummy baked goods.

My go-to orders from the panaderia near the office are cheese pan de sal and Spanish bread.

Pan de sal, the most common bread roll in the Philippines, is made with flour, yeast, sugar, eggs and water, a staple many breakfast tables.

Its softer, longer and more buttery and sugary version, on the other hand, is called Spanish bread.

These classic breads and my morning coffee have sustained me through many tedious reports, near-interminable meetings and more.

Now that I’m working from home (and I can’t go out to buy breads on a whim), jumpstarting my workday the way I like it has gotten a bit harder.

Thankfully, there’s a way for me to get my morning breads before I start my day working from home. Plus, they come with a colorful and flavorful twist, thanks to Tita She’s Bakery.

This new online store came about when twenty-four-year-old Kim Nunez was faced with slowed down projects as an events photographer and wanted a new source of income.

Chancing upon an article on Facebook about an online seller making Php7,000 a day from making and selling ube cheese pan de sal, Kim decided to try her hand at it as well.

With her mom’s help, she started baking the trending food item and started selling two days later.

She didn’t stop there.

Integrating her love for cakes and recognizing that Pinoys would love a new twist to their faves, she also came out with breads with popular cake flavors.

Pan de Sal flavors include ube, cheese, ube cheese, ube choco, choco cheese, choco hazelnut, banana cake, banana hazelnut and carrot cake.

These pan de sal are priced at Php5 to Php10 per piece for regular (65g) and Php7 to Php12 per piece for overloaded (90g with twice the filling as regular).

Spanish bread variants, on the other hand, include classic, ube, cheese, ube cheese, choco and choco hazelnut.

These Spanish breads are priced at Php8 to Php12 per piece for regular (65g) and Php12 to Php16 per piece for overloaded (90g with twice the filling as regular).

To get these yummy and freshly baked breads delivered to your doorstep, call +63 932 6032354 or +63 967 7613909 (cashless payments via BDO, BPI and GCash accepted) have them picked up at Lores, Antipolo City via Lalamove (pin “Tita She’s Bakery”). You can also check out Tita She’s Bakery on Facebook and Instagram.

Don’t worry about ordering a lot of these breads. Just store the leftover breads in the ref and reheat by microwave or oven toaster (two minutes at 150 deg C). They are still fluffy and soft after reheating, even if they’ve been in the ref for three days!

So, foodies, get ready to have a wonderful start to your workday with these flavored breads!

Disclosure: Product samples were provided to facilitate an honest review.

Check out my blog posts on other small enterprises and startups in the food business: