Eat – Page 70 – Jellybeans in the City

Inang Charing’s Cakes and Pastries now offers Strawberry Shortcake

Is it strawberry season in the Philippines already?

Way, waaaay back into my youth, I only got to taste this luscious red fruit when a family member brought home a precious basket as a pasalubong from a Baguio trip.

Due to its scarcity, eating the fruit fresh was considered sosyal… or shala, as the kids say it nowadays.

Thanks to developments in agriculture and transportation, strawberries are more widely available, making it easier for bakers and dessert makers to incorporate this delectable fruit in their creations.

Such is the case with Inang Charing Cakes and Pastries (read my previous post on this enterprising homebaker here), recently launching its newest offering: the Strawberry Shortcake.

Mhai Capili, the baker behind Inang Charing’s Cakes and Pastries, decided to add this dessert to the menu, taking advantage of the fresh Baguio strawberries being sold in the metro. She decided to test out the recipe forming in her head to see if it will work.

The result is a delightful eight-inch diameter confection made with a light spongy cake layered with thick whipped cream and fresh strawberries.

It is a delight to the senses: The spots of bright red made by the fruit against the light-colored cream and sponge cake draw the eyes. The smell of the fresh strawberries whet the appetite. The contrasts in textures in these elements make for an exciting mouthfeel. And, of course, the bursts of fruity sweetness against the sugary cream filling and cake sates any sweet tooth’s craving.

The best part is that this absolute showstopper of a dessert can be yours for just Php985!

Just order via Facebook or Instagram with a three-day lead time and pay via GCash or BPI bank deposit a day before your preferred pickup date.

Thank goodness there’s no need for me to break the bank, nor travel far, for that shala (or sosyal) feeling you get from eating a decadent slice of Strawberry Shortcake.

Disclosure: I got my cake for just Php785 as I chanced upon Inang Charing’s post regarding the sale price for one of its first-ever batch of Strawberry Shortcakes while I was browsing for dessert ideas for my daughter #ExhibitA’s birthday. You could probably say that I just couldn’t resist. Oh, #ExhibitA (and the whole fam) loved it too. 😋

Check out my blog posts on other small enterprises and startups in the food business:

The Jelly List: Chocolate dessert picks for World Chocolate Day

Did you know that World Chocolate Day falls on July 7?

On this day, you can expect chocolate lovers from all over the world to celebrate what they deem to be the end-all and be-all of foodstuffs: the chocolate.

Chocolate is prepared from the fruit of the tropical tree Theobroma cacao (the name translates to “food of the Gods). This tree is native to the Amazon and Orinoco river basins in South America, thriving in hot and humid areas. As chocolate’s global popularity grew, so did its cultivation, with cacao plantations in regions such as West Africa, South and Southeast Asia.

While chocolate is so versatile that it can even be used as an ingredient in savory dishes, my love for it stems from its sweet applications.

So, fellow foodies, allow me to share a sampling of my favorite chocolate dessert incarnations from various establishments in the metro.

Teddy Keng’s Chocolate Gateau from Chef Jessie’s Place

Chef Jessie’s version of the decadent chocolate cake, this confection is made of alternating layers of light chocolate cake and rich chocolate cream filling all covered with a rich, shiny ganache and decorated with an unfurling flower fashioned from chocolate. Definitely a choco-holic’s delight!

Chef Jessie’s Place is located at 1997 Pililla corner Obrero and Tanay Streets, Valenzuela, Makati City, open daily from 9am to 4pm for pick up and delivery. To order, text or call +63 917 8967880, +63 917 8330797 or +63 977 0976649 or email chefjessiesplace@chefjessie.com.

Read more about Chef Jessie’s Place here.

White Chocolate Creme Brulee from Bistro Manuel

This rich and creamy custard also features the subtle flavor tones of white chocolate, topped with a torched sugar sculpture and a tangy berry tartlet.

Bistro Manuel Bistro Manuel is located at Second Floor, Six Axis Center, 4347 B. Valdez Street, Poblacion, Makati City, now open for dine in as well as takeout. To book your table, fill out this questionnaire.

Leave the cooking up to ALPHA’s Kitchen Home Delivery

Sure, momshies, we might have just a wee bit more free time nowadays. It’s been three-and-a-half months since our lives were upended by the pandemic and many of us found ourselves stuck at home. Some even discovered a talent for cooking as I have, cooking up a storm for the fam’s meals.

But cooking up a storm for every meal can be tiring, right?

I sometimes wish that I can leave the whole menu planning and food preparation to someone else.

Fortunately, I can have the folks over at ALPHA’s Kitchen Home Delivery take care of all of that for me.

The dish on this new entrant in the local food business is that it began as the home service massage company ALPHA Massage & Wellness Therapy.

With their original business severely affected by the quarantines and rules on physical distancing arising from the pandemic, the owners landed upon a great way to pivot for the New Normal: their massage therapists turned to cooking!

Curious on what delicious delights they came up with? Well, here’s a sampling:

Lasagna. Al dente lasagna noodles layered with beefy, slightly herby tomato sauce and thick cheesy bechamel. A hit with my little boy!

Crispy Bagnet Kare Kare. Crrrrrrunchy oven-baked bagnet pieces and crisp veggies in a rich peanut sauce.

Bicol Express. Tender pork cubes cooked in creamy coconut milk and chilis make for a hearty viand with a bit of a kick.

Spicy Salmon Pesto. Flavorful salmon flakes tossed in pesto sauce along with spaghetti noodles. A little too spicy for me but would appeal to those who like their pasta hawt!

Leche Flan. The classic Pinoy version of creme caramel, this is creamy, milky-sweet and smooth on the tongue.

Maja Blanca. The traditional coconut pudding topped with latik (caramelized coconut creme).

These delish dishes come in affordable yet hearty servings – medium (serves two to three people), family (serves six to seven people) and party (serves twelve to fifteen) – that will surely satisfy hungry tummies!

Chicken or Pork Dishes:

Medium: Php299
Family: Php699
Party: Php1,499

Beef or Seafood:

Medium: Php349
Family: Php799
Party: Php1,799

Dessert:

Medium: Php249
Family: Php499
Party: Php999

You can also try the Famous Bundle – five medium tubs – for just Php999.

To have these tasty viands delivered right to your doorstep, send your name, address, contact number and food orders to Alpha Kitchen Home Delivery on Facebook or Instagram, or call +63 906 5955707 (delivery costs shouldered by buyer). Payments via cash on delivery, GCash or online bank transfer are accepted.

So momshies, now you know how you can whip up a satisfying meal for the fam without having to slave all day in the kitchen!

Disclosure: Product samples were provided to facilitate an honest review.

Check out my blog posts on other small enterprises and startups in the food business:

Treat yourself to some sweet happiness from Casa Bakes by Kayla

Let’s admit it: we can all use a bit of happiness right now. If the past few months has taught us anything, it’s to grasp at every bit of simple happiness we can to help us keep our sanity during these crazy times.

Well, how about the kind of happiness that comes in this box?

Twenty-eight-year-old bank employee Kayla Torres used to be too busy to do much at home prior to the lockdown. When the community quarantine was put in place all over the metro, she found her days a bit gloomy. To cheer herself up, she took up her old hobby of baking cookies.

“Baking and eating cookies brighten up my day,” she shares.

After trying out cookies from other internet shops (chewy ones are her fave), she decided to make her own version. When she started posting about her creations on social media, they drew the attention of friends and family who want to buy those sweet delights.

And so began Casa Bakes.

Kayla’s new passion project currently offers the giant chewy cookies she so loves – the kind that’s monster-sized and packed with all sorts of good stuff that will fill your mouth with sweetness and your heart with joy. These are:

Chocolate Chip (Php215/box of 3 | Php400/box of 6 | Php575/box of 9). There’s a reason this cookie variant is always top of mind among many cookie lovers. From its sweet buttery smell, the burst of rich chocolate sweetness from the chocolate chips to the feel of the moist and gooey center that contrasts with the slight crisp at the the bottom and sides, this cookie deserves its place among the classic faves.

Reese‘s Chocolate Chip (Php230/box of 3 | Php415/box of 6 | Php590/box of 9). How can you possibly improve on a classic? Apparently, with a generous helping of Reese’s Peanut Butter Chips! The good ole’ chocolatey goodness of the chocolate chip cookie gets an upgrade with the decadent peanut butter flavor mixed in.

Birthday Cake (Php230/box of 3 | Php415/box of 6 | Php590/box of 9). A whole party packed into a cookie so you can celebrate your birthday any day you want. What can be more festive than white chocolate chips and a dash of sprinkles? Get ready to put on your party hats with this cookie.

Can’t make up your mind on which of these cookies to sate your sweet cravings on? Order a Surprise Surprise (Php225/box of 3 | Php410/box of 6 | Php580/box of 9) and get a taste of each yummy variant!

So how can you get your hands on these monster-sized bits of bliss? Simply send a message to Casa Bakes on Instagram to reserve your slot for the next batch. Online payments via Union Bank and BPI are accepted.

Disclosure: Product samples were provided to facilitate an honest review.

Check out my blog posts on other small enterprises and startups in the food business:

You are SAFE at The Manila Hotel

The historic hotel partially reopens in time for its 108th anniversary with upgraded hygiene protocols for guest safety; and launches special anniversary promo.

Just a day before the historic hotel’s founding anniversary, The Manila Hotel plans to partially open its doors to its valued guests, with the famed Café Ilang Ilang, the Lobby Lounge, and the Delicatessen resuming operations on July 3, 2020. A rebirth of sorts after months of following the government’s quarantine protocols, the hotel has adjusted along with the rest of the world in navigating the “new normal,” and puts a high premium on the well-being of guests.

With the lobby shining bright anew signifying eternal hope, The Manila Hotel commemorates its 108^th founding anniversary on July 4 by welcoming guests with an enduring brand of service that is now focused on enhanced health, hygiene, and sanitation protocols in line with DOH guidelines.

As the hotel prepares for the reopening, Atty Joey Lina, the president of The Manila Hotel, assures the public, “You are safe here. We have taken every precaution to heart so you and your loved ones can have peace of mind when you visit or stay with us.”

To its valued guests who are waiting for Café Ilang Ilang to open, The Manila Hotel offers its 108^th Anniversary Promo that gives the first 108 customers for the first 108 days of its reopening (including Saturdays and Sundays) a special dining rate of only Php1,250 for lunch, and only Php1,550 for dinner. Café Ilang Ilang likewise returns with a new system for dining where guests can “order and eat all you can,” meaning they can order as much food as they want from the selection of dishes at a fixed price.

Both Café Ilang Ilang and the Lobby Lounge will be open with limited seating capacity. Thorough sanitation procedures will be implemented, and guests can order using disposable menu, eat using cutlery in sealed containers, and even use tables with acrylic dividers. Front-facing personnel communicating with guests like Guest Services Officers (GSOs) and waiters will don masks, gloves, and face shields. To limit contact with guests, Café Ilang Ilang is also fine-tuning its contactless ordering and payment system.

Adopting best practices, the hotel launches a comprehensive initiative to assure its patrons they are safe at The Manila Hotel. High-traffic public areas will have hygiene reminder signages and distance indicators, and guests will be asked to undergo mandatory temperature checks, and health declaration procedure. Limited capacity will also be implemented in elevators, while several hotel facilities will remain closed including the spa, swimming pool, gym, and other areas.

High-touch points like door handles, elevator buttons, public area furniture, and others will be sanitized multiple times per day using UV technology. Tests reveal that UV sanitation greatly reduces the bacteria count on surfaces, as demonstrated by lower RLU readings—whose value is used as a measure of surface cleanliness—after the procedure.

Barring announcements from the government to the contrary, the hotel also plans to start accepting room bookings by August 2020. The public will be assured of rooms thoroughly cleaned first with UV-C light technology to eliminate germs, bacteria, and viruses; followed by medical-grade sterilizing and disinfecting solution. A change of fresh and sanitized linens; sanitation of touch points in the room including remote controls, lamps, etc.; and thorough bathroom disinfection are also art of the procedure. Guests will also receive personal wellness kits, issued a UV-sanitized keycard, and arrive to guestrooms with a seal of assurance that they are the first to enter the sanitized environment.

Because taking care of its own people means they can take better care of guests, The Manila Hotel has invested on testing its staff upon return to work to ensure they are healthy. The culinary team strictly adheres to stringent protocols on proper hygiene, hand washing, and food handling. Staff will be required to wear PPEs as needed, and a strict implementation of distancing measures will be done in the offices, front desk, and other areas frequent by guests.

The Manila Hotel looks forward to welcoming both loyal and new guests with the kind of service it is known for, with the assurance that “YOU ARE SAFE HERE” is not just a tagline but a commitment it truly means to uphold.

Get a taste of Asian comfort at home from boakitchen.com

Through its website, would-be diners can easily browse through and select their choices from BOA Kitchen’s takeaway menu and pay via credit card, e-wallet or mobile bank transfer upon checkout.

Asia is just full of wonder, colors and flavors, and its food even more so!

With influences from several nationalities and ethnic groups, all linked by this vast continent, Asian cuisine is a study of similarities and contrasts.

Since last year, denizens of the foodie haven Tomas Morato area in Quezon City have easy access to Asian comfort food, thanks to BOA Kitchen + Socials. This Scout Rallos restaurant prides itself on being able to bring traditional favorites from the Southeast Asian region to the local food scene, but with modern twists, making more palatable to the Pinoy diner. It has even secured a spot in Spot.PH’s list of Top 50 New Restaurants in Metro Manila. (Check out my previous dining experiences at BOA Kitchen here and here.)

It has also successfully pivoted its operations to thrive in the New Normal, first by offering party trays of its best-selling dishes for delivery during the ECQ, and now, by making its client’s ordering experience even easier and more convenient with its newly launched website: boakitchen.com.

Through its website, would-be diners can easily browse through and select their choices from BOA Kitchen’s takeaway menu and pay via credit card, e-wallet or mobile bank transfer upon checkout. Afterwards, they can opt to pickup their orders from BOA Kitchen, or have them delivered to their home (delivery fee already computed).

I tried it out to introduce my kids to Southeast Asian cuisine during our dinner. With just a few taps on my tablet, I was able to order a selection of sumptuous dishes. (BOA Kitchen’s staff even took care of the booking the delivery service for me!)

That night, my family feasted on:

Kimchi Quesadilla (Php225). A Kor-Mex fusion made with grilled tortilla filled with cheddar, mozarella, kimchi and gochujang sour cream.

Nasi Goreng Chicken (Php310). Indonesia’s version of fried rice, given a sweet and savory flavor by the use of kecap manis (sweet soy sauce) and made heartier by the addition of kropek, cucumber, tomatoes, fried egg and shredded chicken.

Nasi Lemak Chicken Rice Bowl (Php265). The fragrant Malaysian rice dish cooked in coconut cream and pandan leaves, served with sambal (Indonesian chili sauce), dilis (dried anchovies), peanuts and soft-boiled or fried egg and accompanied by Thai Fried Chicken. Apparently, this dish is a hit with the kiddos!

Chicken Pad Thai (Php365). One of BOA Kitchen’s best-sellers, this stir-fried noodle dish is made with rice noodles, tofu, egg, bean sprouts, peanuts and chicken bits. To fully enjoy the Pad Thai, heat the sauce in a pan, then toss the noodles in until well-coated. Let the sauce reduce for a bit before serving.

Mango Sticky Rice (Php235). Glutinous rice cooked in coconut milk and topped with mango bits served with chocolate Tablea syrup. A great mix of Thai and Filipino flavors.

This Southeast Asian feast was well-enjoyed by the fam! Try it out for yourself! Order now at boakitchen.com. Take advantage of the website’s launch promo and get 10% your total bill!

BOA Kitchen + Socials is located at Mezzanine Floor, 45 ABDC Building, Scout Rallos corner Scout Tuazon, Bgy. Laging Handa, Quezon City, accepting orders Tuesdays to Sundays from 10am to 5pm. Delivery is available only within Metro Manila.

Step into fairyland with this treat from Graffiti Desserts

It was originally thought that the Black Forest Cake (or Gateau, if we are to judge by the complexity of this confection) got its name from the Schwarzwald (“Black Forest” in German). It is a densely forested mountain range in Southwest Germany which was said to have inspired the Grimm brothers to write the tale Hansel and Gretel.

The Schwarzwald is known for its rain-blessed, lush and verdant forests, attracting tourists from all over the world who want to experience that fairytale setting.

Well, imagine ending a meal with that fantasy tableau right on your dessert plate.

New online store Graffiti Desserts recently introduced its signature offering: the Black Forest Floor. This unique creation deconstructs and reimagines the classic Black Forest Gateau as the Shwarzwald’s lush forest floor.

In each cup of this ingeniously crafted dessert are elements of the Black Forest we know and love, but with a few tweaks.

Moist chocolate cake, cherries marinated in amaretto and a layer of cocoa and crushed peanuts make up the “soil” which surrounds a “mud pool” of salted milk chocolate ganache. Nestled amidst candy twigs and pebbles, dried rose petals and a green tea butter crumble which serves as a “moss” covering is a gold tinted dark chocolate cream dome “egg.”

You could say this dessert might just be too pretty to eat but what a loss that would be to your other senses.

From the exotic blend of fruity and rich chocolate scents to the interesting variations in texture inside your mouth, to the explosions of salty-sweet, chocolatey, fruity and candy flavors on your tongue, every spoonful is like digging into the forest floor for buried treasure.

Graffiti Desserts is the brainchild of Rain, a twenty-six-year-old entrepreneur who partnered with classically trained baker to bring about unusual desserts. This new entrant into the busy metro food scene seeks to differentiate itself from other dessert shops by “taking inspiration from every direction, rethinking sweets and changing the dessert landscape in the process.”

Well, I’m already a fan.

I’m also excited about the next product it will launch. I heard it will be similar to the Black Forest Floor – introducing a new spin to an old classic and inspired by nature.

In the meantime, dessert lovers out there can get your hands on your own little pots of Black Forest Floor by sending Graffiti Desserts a message through Facebook or Instagram, indicating your number of orders, name, contact number and delivery address. Online banking payments via BPI, BDO and Metrobank are accepted.

Disclosure: Product samples were provided to facilitate an honest review.

Check out my blog posts on other small enterprises and startups in the food business:

Chef Jessie’s creations are now available for delivery and pickup!

Fans of Chef Jessie Sincioco will surely be glad that her well-lauded creations will be easily accessible to them as we all enter the New Normal.

From her memorable beginnings as the baking category grand prize winner in The Great Maya Cookfest in 1983, becoming the very first Filipina Pastry Chef in 1990, her hands-on management of upscale restaurants through own company JCS Gastronomie, Inc, to being hand-picked to cook for His Holiness Pope Francis during the Pontiff’s 2015 visit to the Philippines, Chef Jessie has shown time and again that she can adapt to the changing needs of her clientele while maintaining the quality and craftsmanship her food creations have become known for.

With the metro now under a general community quarantine, with some restrictions still being applied to people’s movement, especially when dining out, Chef Jessie has made many of her celebrated culinary ouvres available via pick up and delivery, some of which were sent to me to sample and enjoy with my family.

Ciabatta Bread (Php100/loaf). Italy’s response to the French baguettes, this long, flat and rustic-looking loaf of bread (named after the slippers it resembled, apparently) was only invented in 1989 by Arnaldo Cavallari, but has the look and taste of old-fashioned breads. It’s perfect as an accompaniment to pastas and other savory dishes or as an appetizer when slathered with butter or dipped in to oil and balsamic vinegar.

Chef Jessie’s Special Dip for Bread (Php450 for 220g bottle). Speaking of dips, I also received a bottle of finely chopped red and green bell peppers, pimiento and grated parmesan in herbed olive oil, which went so well with the ciabatta bread. I liked the dip as is but Hubby preferred adding more grated parmesan to the dipped bread. Aside from snacking on the bread and dip while binge-watching on Netflix, we also included this combo to our meal when I cooked up some Creamy Pesto Chicken for the fam’s dinner.

Chocolate Gateau ala Teddy Keng (Php1,000 for 6-in | Php1,500 for 8-in). Chef Jessie’s version of the decadent chocolate cake, this confection is made of alternating layers of light chocolate cake and rich chocolate cream filling all covered with a rich, shiny ganache and decorated with an unfurling flower fashioned from chocolate.

As you can see from the description, this gateau is a chocoholic’s delight! Named after one of Chef Jessie’s friends, The Landmark founder Teddy Keng, the cake is said to be a rich, generous and subtly sweet as he is. Well, high praise indeed!

These culinary delights and more are available at Chef Jessie’s Place, the newly-built building which houses Chef Jessie’s pattiserie, restaurant and corporate offices. You can read more about it here.

Missing the experience of fine dining? Well, here’s some good news: Chef Jessie Rockwell Club is now open everyday from 10am to 5pm for dine-in. Prior reservations are required at +63 2 88906543, +63 2 88907630, +63 2 77290122 or +63 917 8967880. Read about my fine dining experience at Chef Jessie Rockwell Club here.
Disclosure: Product samples were provided to facilitate an honest review.

#QuarantineCookbook: Easy Creamy Pesto Chicken

Even while stuck at home because of the quarantine, I’m still a busy working mom. The demands of my job often precludes me from spending too much time in the kitchen.

This means that I rarely get enough time to devote to discovery and exploration of culinary possibilities to expand my family’s menu beyond the usual staples or to make dishes and ingredients from scratch.

This is why I’m so glad that I have a jar of The Saucier Homemade Classic Pesto in my ref.

In case you’re wondering, a saucier, also known as the saute chef, prepares the sauces, stews and the hot hors d’oeuvres as well as sautes food to order.

With The Saucier’s homemade and preservatives-free sauces and dressings in my cooking arsenal, it’s like I have my own saucier right in my kitchen. Coming up with an extraordinary home-cooked meal is so much easier when half the work is already done.

For our dinner last night, I made a new fam favorite: Creamy Pesto Chicken. Check it out!

Ingredients:

Half-kilo of boneless chicken thigh fillets (I prefer chicken thighs to chicken breasts as these tend to be juicier and more flavorful. Fortunately, I can get a pack of boneless filleted thighs at Landers.)
Salt and pepper to taste
2 1/2 tbsp The Saucier Homemade Classic Pesto
2 cups cherry tomatoes
1 tbsp all-purpose flour
3 cloves of garlic, finely minced
1 cup evaporated milk
1/2 cup grated parmesan

Procedure:

Rub the chicken pieces with salt, pepper and pesto sauce.

Prepare the sauce by whisking together the flour, garlic, pesto sauce and evaporated milk. Season the mixture with salt and pepper and mix well.

Heat the olive oil in non-stick pan then fry the chicken pieces for up to five minutes on each side or until thoroughly cooked. Set aside.

In the same pan, cook the cherry tomatoes in medium to high heat for up to a minute or until they begin to soften.

Add the sauce mixture to the skillet and bring to a boil.

Place the cooked chicken back into the pan and cook for up to three minutes until heated through and well-coated by the sauce, then remove from heat.

Serve your Creamy Peato Chickeb with pasta, rice, or in my fam’s case, some sliced Ciabatta and Special Dip from Chef Jessie which really strengthened our meal’s Italian flair.

Once again, my foray into the kitchen has yielded a hit with the fam!

Try this recipe out and let me know how it goes!

For more details or to get your hands on The Saucier’s sauces and dressings, as well as its tasty Mushroom Burger, visit The Saucier on Facebook or call +63 2 76233600, +63 2 79015526 or +63 917 8870125.

Looking for other easy-to-cook dishes to try out while in quarantine? Check out my other kitchen adventures:

Shopee sees “Online-First” shift for food products, as Filipinos adapt to the New Normal

Consumers do a larger share of food shopping online, with a 2.5 times increase in users who buy food items on Shopee multiple times a month.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, highlights significant changes in the food and grocery market as Filipinos become more “online-first” for food products. In particular, people are doing a larger share of food shopping online, with a 2.5-times increase in users who buy food items multiple times a month on Shopee. Sellers and brands adapt to this “new normal” by offering a wider variety of online food products and using live streaming to assure buyers of quality in real-time.

Ruoshan Tao, Head of Marketing at Shopee Philippines, said, “Social distancing has been a big part of our lives, and we have seen major changes in the way people think about and shop for their daily needs. In particular, buying food and groceries has become ‘online-first’ as consumers view e-commerce as a one-stop channel. Sellers and brands are adapting quickly, with Shopee as a vital platform for them to reach new customers. We see this as long-term evolution, and Shopee will continue to lead this trend in the years ahead.”

Shopee outlines four major trends in the food and grocery market in the Philippines:

1. Consumers become “online-first” for food products

Filipinos see e-commerce as the preferred channel for food and groceries, marked by:

More Filipinos are shopping for food online: Shopee has observed a 2.5-times increase in the number of users who buy food products multiple times a month. This shows that Filipinos are shifting a larger share of food and grocery shopping online to reap the convenience of e-commerce.
People shop for food around the clock: E-commerce is making it more convenient for consumers to shop for food items at any time. As a result, shopping activity stays high throughout the week, peaking on Thursdays, Saturdays, and Sundays.

2. Food and grocery shopping evolve as people adapt to Covid-19 pandemic

People are also buying a wider variety of food items online, as they make lifestyles changes at different stages of social distancing and the Covid-19 pandemic:

High demand for staple foods and baking supplies in March: The onset of social distancing motivated people to ensure ready food supplies at home, with demand for staple foods and baking supplies increasing by 70 times.
More “offline” food products bought online: Filipinos became more comfortable with buying food and groceries online as social distancing continued. In April, demand for beverages and alcohol grew 8 times on Shopee.
Top products: Caramelized sugar syrup, evaporated milk, and food flavorings for baking.

3. Rural and male consumers among the most active online food shoppers

As buying food products online becomes a norm, Shopee has observed that shopping activity is proliferating among rural and male consumers:

Spike in grocery demand among rural consumers: Consumers outside Metro Manila are also seeing e-commerce as a key channel for food and groceries because of reduced access to physical stores. Shopee’s food shopping activity from areas outside of Metro Manila increased 2.5 times in the past few months.
Men are doing more grocery shopping and cooking: Male food shopping activity increased up to three times from 2019. Men appear to be doing more home cooking and grocery shopping in recent months, with seasoning products and baking ingredients as the most popular among male users on Shopee.

4. Brands and sellers digitalize with Shopee, use new tools to sell food online

Brands and sellers are adapting to the new “online-first” environment through Shopee. They are offering an extensive range of food products and leveraging new tools to sell online:

Offering more choice and variety: Shopee has seen steady growth in the number of brands and sellers offering food products online, creating more buyers’ preference. On Shopee, the array of food products on the platform has doubled from 2019.
Using new tools to sell food online: Brands and sellers use live streaming to sell food products more effectively. In recent months, Shopee Live has become a vital tool for sellers to showcase new items and assure product quality in real-time, driving more views and sales.

Tao closed, “The Covid-19 situation and social distancing measures have created major changes in consumers’ lifestyles, affecting how brands and sellers conduct their businesses. We are committed to helping the Filipinos during this time of need, and we will continue to improve our platform to provide the daily necessities of every consumer, brand, and seller.”

Download Shopee for free through the App Store or Google Play.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.